Sunday, March 28, 2010

Here's my two cents on Makmende

Never underestimate the value of chilling out, my lovely people.

I'm back from my 11 day time off (ahem, time out) -where i was forbidden from thinking about bills, work, chores, medical check ups for 264 hours...human contact was optional. And all i can say is, it was beauuutiful (pronounced with a Scottish accent to better emphasize the awesomeness of it all)...

...and even at that far off realm i was vacationing in, one Makmende still found me there, like this:

Makmende goes after Hitler:

There is no escaping this guy. The first time i watched the Ha he vid was totally by accident (the song's funky beats kinda jump out at you when you're flipping channels). And yes, it tickled me silly (still does). But i didn't think it would talk up a storm the way it has. Hell, they're even doing prime time news features on it...

The one thing everyone regardless of age can appreciate is that the video sucks us into the forgotten world of childhood memories. And that's what makes it such a hit. For yours truly, it reminds me that before Jack Bauer, there was Rambo, Bruce Lee, Chuck Norris & Cynthia Rothrock. And we worshiped these guys coz they were soooo bad ass. Fight scenes would be re-enacted in the hood (no play station back then)...and of course, there was always that one bugger who was into conjuring up his inner Chuck Norris begging everyone to make his day...meanwhile i would be thoroughly miffed 'coz girls couldn't join in on most of the cool, boys only fun stuff (fyi, being a girl majorly sucked for me; i hated dolls coz they seriously creeped me out; i sucked at bladder, Kati was fun but playing cops n robbers? now THAT was sweeet)...

So when the Makmende storm dies down and people move on to the next fad, the one true fact is, and will always be, the video and the song are creatively done (look at how they've fired up people's imaginations). No one can ever take that away from them. Which is why during an interview, it bothered me when Dan (one of the member's of JAB) said that they chose to reach the masses via the internet 'coz everywhere else they went they were told no one knows what to do with their music. Seriously? seriously?!! We need our very own HBO powerhouse here.

I firmly believe the imagination is the final frontier...limitless. And my philosophy on creativity has always been "LET RIP!"...throw it all against the wall and see what sticks. To try forcing creativity into a familiar box so people can feel all warm & fuzzy is just sad.

I get it, the bank account bottom line is King and people do not want to risk investing in what is not tried & tested....but what about taking calculated risks on the brilliantly unfamiliar? How many young Kenyans let their creativity & talents ebb away into oblivion simply because no one (from parents, teachers to the corporate world) is gutsy enough to believe in them; in their magic and nurture them so they can reach greater heights of awesomeness? Do we run a risk of becoming a nation that lacks imagination?

Here's some food for thought from Albert Einstein:

"Imagination is more important than Knowledge. For Knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know & understand..."

The condensed version?

"Imagination is everything. It is the preview of life's coming attractions,"

Mob wendos,


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